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Sr. Analyst, Marketing Analytics
6277 Sea Habor Drive Orlando, FL 32821 US
Job Description
Sr. Marketing Analytics Amalyst
Enterprise Organization
Must be based in Orlando-Hybrid Opportunity
Unlock Your Potential: Join TEWS and Solve the Talent Equation for Your Career
TEWS has opportunities with leading companies for professionals at all career stages, whether you're a seasoned consultant, recent graduate, or transitioning into a new phase of your career, we are here to help.
We’re looking for a Senior Marketing Analytics Analyst to join our Marketing Analytics & Testing team. This role leads day-to-day analytics efforts, delivering insights that drive performance across marketing channels. Ideal candidates have strong SQL skills, deep knowledge of marketing KPIs, and the ability to communicate complex data clearly.
Key Responsibilities:
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Analyze digital and traditional marketing campaign data to identify performance trends and growth opportunities
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Build and maintain dashboards and reports to monitor KPIs, customer segments, and channel effectiveness
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Support A/B testing and personalization strategies
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Collaborate with cross-functional teams to define measurement plans and ensure tracking accuracy
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Present insights and strategic recommendations to leadership
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Support marketing forecasting, budget allocation, and ROI analysis
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Mentor junior analysts and help drive analytics best practices
Qualifications:
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5+ years in marketing analytics, ideally in travel, consumer services, or subscription-based industries
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Proficient in SQL and data visualization tools (e.g., Tableau, Power BI, Looker)
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Strong Excel and PowerPoint skills
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Experience with A/B testing tools (Adobe Target, Google Optimize, etc.)
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Familiar with CRM/CDP tools (Salesforce Marketing Cloud, Simon Data, etc.)
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Comfortable working with large datasets (Google BigQuery, AWS, Snowflake)
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Bachelor’s or Master’s in Marketing, Statistics, Data Science, or a related field (or equivalent experience)
Tews is an equal opportunity employer and will consider all applications for employment without regards to age, color, sex, disability, national origin, race, religion, or veteran status.