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Director of Public Relations and Brand Marketing

Orlando, FL | Work from home flexibility

Employment Type: Direct Hire Industry: Corporate Services Job Number: 18930

Job Description

Want to work for a Nationwide hospitality company in Downtown Orlando?

*Our family-oriented partner is seeking a bold Director of Public Relations and Brand Marketing. *


Amazing Benefits Package

You are:
  • Minimum eight (8) years of Public Relations, Communications, or Brand Marketing experience with at least two to three (2-3) in a social media leadership capacity
  • Bachelor’s degree in Communications, Public Relations, Advertising, Marketing, Business, or related field
  • AP Style proficient
  • Savvy across public relations, social media, and marketing communications
  • Track record of securing national and local coverage and experience working cross-functionally to execute strategic communication plans
  • Strong verbal and written communication with ability to present to Senior Leadership with poise and presence to sell in ideas
  • Ability to be on-call and available outside of normal business hours, including nights and weekends, to field media calls and lead social media team as needed; some travel
  • Corporate or Agency experience required

We are:
Named to the Forbes America’s Best Large Employers of 2022 list, our partner prides itself on being part of a family that has each other’s back because living their core values of RESPECT, INTEGRITY, GENUINE CARING, HOSPITALITY, TEAMWORK, EXCELLENCE and FUN, is the only way they know how to be.

What you will do?
Our partner is looking for a dynamic communications professional to lead consumer-facing PR and owned social media strategy and execution.

Essential Job Functions:
  • Lead an external PR agency, internal team, and work cross-functionally to create ownable, relevant content and activations that inform and inspire what people think, feel, and do related to the brand
  • Lead development and execution of owned social strategy that translates into increased reach, consideration, visits, and brand love
  • Oversee development and execution of owned social calendar spanning all relevant channels (e.g., FB, IG, TikTok)
  • Manage resources, tasks, contracts, scope, and budgets for projects; support others in budgeting, contract agreements, and invoice payment for vendor-related work
  • Lead proactive identification of local media opportunities as well as vetting and coordination of all filming requests
  • Be proactive and nimble in looking for opportunities to leverage cultural relevance, insert the brand in conversation, and capitalize on brand mentions
  • Lead social media activations in collaboration with agencies and cross-functional team
  • Manage materials development, approvals coordination and project execution
  • Lead internal designer and agencies in development of breakthrough creative
  • Stay current on knowledge of consumer and industry trends, preferences, and needs
  • Analyze business results, and when necessary, communicate optimization recommendations
  • Develop team members by seeking out and supporting training,
What Technologies You will be Working With
  • Strong in MS Word, Excel, PowerPoint, Outlook, and Sprinklr
  • Experience managing business accounts for platforms including Facebook, Instagram, Twitter, TikTok, YouTube, and Google Analytics
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