17469 West Colonial Drive Winter Garden, FL 34787
We're looking for a experienced Digital Marketing professional for a fantastic full-time opportunity. Great opportunity to be in a hands on but strategic role working directly with the Vice President of Marketing.
- Plans website design by clarifying goals; designing functionality.
- Develops site navigation by categorizing content; funneling traffic through content.
- Develops site content and graphics by coordinating and creating copy, producing videos; designing images, icons, banners, audio enhancements, etc.
- Prepares site by installing and configuring CMS and associated software; working with in house and external IT resources to author and format tools; ensuring cross-platform compatibility and establishing necessary links.
- Establishes and optimizes digital presence by registering with search engines, establishing SEO, SEM, re-targeting strategies etc.
- Upgrades and maintains site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links, etc.
- Protects site by identifying and coordinating with IT team on security precautions.
- Maintains site appearance by developing and enforcing content and display standards; editing submissions.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Provides information by collecting, analyzing, and summarizing data and trends providing ongoing reporting.
- Deploys and monitors content across all digital platforms
- Redesign and launch of corporate website on new platform
- Establishing Social media strategy and executing in support of business objectives
- Developing and editing video content for use internally and externally
- Creating and maintaining a digital asset library for video and graphic materials
- Marketing lead for CRM, digital and automated selling tools
- Assist in graphic design needs within the Adobe suite as necessary
- Creating video and digital photo assets as required
- Assisting with or creating copy as necessary for assigned digital based projects