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Digital Marketing

Winter Garden, FL 34787

Posted: 03/20/19 Employment Type: Direct Hire Industry: IT Job Number: 15645

We're looking for a experienced Digital Marketing professional for a fantastic full-time opportunity.  Great opportunity to be in a hands on but strategic role working directly with the Vice President of Marketing.

Duties/Responsibilities:

  • Plans website design by clarifying goals; designing functionality.
  • Develops site navigation by categorizing content; funneling traffic through content.
  • Develops site content and graphics by coordinating and creating copy, producing videos; designing images, icons, banners, audio enhancements, etc.
  • Prepares site by installing and configuring CMS and associated software; working with in house and external IT resources to author and format tools; ensuring cross-platform compatibility and establishing necessary links.
  • Establishes and optimizes digital presence by registering with search engines, establishing SEO, SEM, re-targeting strategies etc.
  • Upgrades and maintains site by updating content and graphics; monitoring performance and results; identifying and evaluating improvement options; introducing new technology; maintaining links, etc.
  • Protects site by identifying and coordinating with IT team on security precautions.
  • Maintains site appearance by developing and enforcing content and display standards; editing submissions.
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Provides information by collecting, analyzing, and summarizing data and trends providing ongoing reporting.
  • Deploys and monitors content across all digital platforms

Key projects

  • Redesign and launch of corporate website on new platform
  • Establishing Social media strategy and executing in support of business objectives
  • Developing and editing video content for use internally and externally
  • Creating and maintaining a digital asset library for video and graphic materials
  • Marketing lead for CRM, digital and automated selling tools

Additional Responsibilities:

  • Assist in graphic design needs within the Adobe suite as necessary
  • Creating video and digital photo assets as required
  • Assisting with or creating copy as necessary for assigned digital based projects

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